"To me, it meant if we could be authentic in our communications but also slide in a creative way to residents about harm reduction principles." "I remember walking around the city and hearing people say 'Shorty, pull your mask up,'" Abadir said. Video of the incident set social media ablaze, and suddenly the health department had a new strategy. In January, Baltimore Mayor Brandon Scott garnered media attention when he told a man, "Shorty, pull your mask up, man." "We can be authentic, we can be funny and we can reach people who we wouldn't have been able to reach otherwise," Abadir said.Īt the beginning of the pandemic, the health department used more standard communications to get the information out about COVID-19, vaccinations and harm reduction principles.Īfter social media users reached out with questions on how to communicate safety principles with friends and family, members of the health department were scratching their heads – until a viral moment set off the light bulb. The city of Baltimore wanted to meet people where they were to provide COVID-19 vaccination information, so they turned to social media and used memes, ones that feature hilarious conversations while debunking myths.Īnd in the last few weeks, the city's messages have gone viral with a positive outcome, according to Adam Abadir, director of communications for the Baltimore City Health Department. Watch Video: Delta variant: Why the respiratory illness is so easily transmissible
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |